REd Bull

Red Bull Stalen Ros 2023

On Saturday 30 September 2023, the very first edition of Red Bull Stalen Ros took place at Prinssessegracht in The Hague. Here, 33 teams competed for the fastest time and the most unique creation of their Stalen Ros. On Sunday 8 October, the event will be broadcast on SBS 6.

Dit hadden we niet gekund zonder


This year, the Red Bull Stalen Ros was organised for the first time. A nod to a age-old Dutch programme, but now in a new and more spectacular format. The track was challenging, with a steep start, a bridge, cobbles, a pumptrack and, of course, ended with the narrowing. In the run-up to the start, teams could register with an original name and steel steed design.

Stalen Ros 2


For this particular event, Team TOC was asked to take on the overall production of the event. Thus, we arranged the permit application and the connection with suppliers and many other things. We also took care of catering for both crew and visitors, hotel accommodation, the placement and look and feel of branding on location itself, managing the safety team and many other things.


We look back with pride on this great collaboration with Red Bull. After the event initially had to be postponed for a week due to extremely bad weather, we used the extra time with the client, partners and suppliers to take the production to an even higher level. This resulted in a wonderful day with full stands and quays, enthusiastic participants and a unique TV broadcast.

Stalen Ros 5
Stalen Ros 3
Stalen Ros 6