IN EXECUTING EVNTS AND/OR ACHIEVING THEIR MARKETING OBJECTIVES

SUPPORT

Within this service pillar, we support partners in achieving their marketing objectives, setting KPIs, and building governance and control systems for contractual agreements with unions and federations. When required, we also act in a consultancy role to support the development and delivery of events.

Activations

Whether the aim is marketing impact via brand activations or social impact through events, we help partners achieve it. We set the objective together, then mobilise the team: market research, mapping opportunities and threats, feasibility assessments, and creative proposals. The full scope sits within our service offering.

Advice

Some partners engage us for a very specific role. A good example is Red Bull, whom we have frequently advised with detailed guidance on event delivery. We share our expertise and decide together on essential matters such as site selection, venue development, event‑site construction, and branding for maximum exposure.

Contract Negotiations

Some partners engage us to support sponsorship agreement negotiations. We identify the opportunities and risks and determine how the brand can extract maximum value from the deal. We help maximise that value and ensure follow‑up on the commitments made.

Example - Shimano

Since 2021, we have served as consultants on the sponsorship agreement between Shimano and the Union Cycliste Internationale (UCI), with a focus on Road and Mountain Bike (MTB). Together with Shimano and the UCI, we define and pursue ambitious KPIs. We also support Shimano in meeting its contractual obligations under the agreement. Our team travels across Europe to attend MTB and Road events on the European calendar.