FULL EVENT CONCEPTS FOR GOVERNMENTS, SPORTS ASSOCIATIONS AND BUSINESSES
Event concept
An event begins with the development of a strong event concept. What objectives need to be achieved through this event? Together with our partners, we shape these ambitions into a clear concept and we are often ready to bring it to life as well.
Step by step
THOUGHT PROCESS
The development of an event concept always raises key questions: What do you want to convey? What is required to achieve it? Which external partners are needed to bring the idea to life?
We are often involved in a supporting role, acting as consultants during concept development. In other cases, we assume full responsibility and lead the end‑to‑end development. In both roles, we apply our expertise to deliver the best possible result.
Example - CEP EC Petanque
During the CEP European Pétanque Championship 2022, we brought our key service pillars together in practice. We were responsible for both the concept development and the delivery of the event. The Dutch Jeu de Boules Federation (NJBB) approached us to explore how they could celebrate their 50th anniversary in a meaningful way—an ambition that ultimately led to securing the official CEP European Pétanque Championship.
With the tournament coming to the Netherlands, we set to work on full event development, aiming to position pétanque as a genuine elite sport while creating social impact. On the Parade in ’s‑Hertogenbosch, the Team TOC‑developed concept came to life in a highly successful top‑level sporting event.
Together with More2Win and BrabantSport, we also designed a social programme that leveraged local tournaments to help reduce loneliness in the community.
Service pillars
Curious to see what else we do? Take a look at our different service pillars. And don’t forget to explore our total concepts, where all our specializations come together.
